Every year in March we do Best of Utah County awards - best Mexican restaurant, best electrician, etc. With a few holes to fill, we decided to put a house ad announcing a special section coming out in April called Backyard & Blooms. This is the logo designed by the marketing graphic artist, Tiff. In the ad was just the logo, with a coming in April in the Daily Herald. Simple, right?
It appeared a couple of times in the 14-page ballot. But apparently, readers thought it was an actual business. Backyard & Blooms got voted the best landscaper and best lawn care service multiple times - at current count, it's in the double digits.
To me, it means a few things. People are looking at the ads. Pay attention, advertisers. The pretty ads stand out. Your ad will get looked at, especially if it's nice to look at.
Second, people are willing to vote for a company they've never heard of, and people don't read the entire ad. Just the big, pretty parts.
It could also say something else about the readers, but it's not really something I can post on my "family-friendly" blog.
One more thing to take from this: Someone should start a landscaping business called Backyard & Blooms immediately.
2 comments:
Tipton Landscaping was actually voted the best Landscaping Company in Utah County by the Daily Herald. Visit us today for a free estimate and to see some before and after pictures of some of our jobs. Utah Landscaping - Tipton Landscaping
Hey Jessica! I was looking through my list of blogs that I haven't looked at in a while and came across yours.
I laughed so hard about this "Backyard and Blooms" being voted best for anything. It made me miss working for the newspaper so I could make fun of the newspaper readers in Utah County. I just can't get over how retarded that is. People seriously voted for an ad? Let alone a company they'd never used? Who does that? I'm amazed.
Although, it looks like Tipton Landscaping actually one the competition, so...
Anyways, I hope life is good for you guys! I really do miss the newspaper, it's weird. Maybe I just miss knowing things before you read it in the newspaper and miss all my old sarcastic co-workers. Life at home with two small children is fulfilling and wonderful in so many ways, but I still sitting on the copy desk making fun of people and things.
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